Introduction
Welcome to Advizmo! At Advizmo, we believe your financial data belongs to you. That's why we've built our entire business model around subscriptions, not selling your data. We're here to automate your finances and help you make better financial decisions. We identify excess funds to move to higher earning accounts and ensure your bills are paid on time.
This Privacy Policy explains how Advizmo ("we," "us," or "our") collects, uses, and protects the personal information of users ("you" or "your") who use the Advizmo mobile application ("Advizmo" or the "App"). By using Advizmo, you agree to the terms of this Privacy Policy.
Advizmo offers two distinct services:
Platform Services: Financial technology tools including cash flow analysis, expense tracking, account aggregation, and spending insights. These are non-advisory services.
Investment Advisory Services: SEC-registered investment advisory services for automated portfolio management through Interactive Brokers LLC. These services involve managing your investment accounts and are subject to additional agreements and disclosures.
This Privacy Policy applies to both Platform Services and Investment Advisory Services.
Our Privacy Commitment: Key Points
No Selling Your Data: We will not sell your personal information to third parties.
Subscription-Based Business: Our business model is based on subscription revenue, not advertising. We rely on your subscriptions to provide our Services.
Minimal Data Collection: We collect only the information necessary to deliver excellent financial management services.
Third-Party Sharing Limitations: We only share your data with third parties when necessary to provide our services.
Privacy Rights: We respect your privacy rights and offer clear ways to access, correct, or delete your data.
Data Retention: We retain account data for up to 12 months after subscription expiration unless you delete your account sooner.
1. Information Collection
1.1 Profile and Contact Information
We collect personal information you provide, such as your name, email address, phone number, and financial preferences when you create an account or use certain features of the App.
1.2 Financial Information
Platform Services: With your explicit consent, we collect information from your connected financial institutions (banks, credit cards, etc.) including transaction details and account balances for financial analysis and insights.
Investment Advisory Services: If you use our investment advisory services, we access your brokerage account information at Interactive Brokers LLC, including portfolio holdings, transactions, account values, and tax lot information to provide automated portfolio management.
Security: Your banking login information is never viewed or stored by Advizmo. All financial information is encrypted both in transit and at rest in our database using military-grade encryption.
1.3 Technical Information
We collect information about your device (type, operating system, identifiers), your IP address, usage data, and other technical information when you use the App.
1.4 Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to collect information about your interactions with the App and to personalize your experience. You can manage cookie preferences through your browser settings or our Cookie Preferences center.
2. How We Use Your Information
2.1 Service Provision and Improvement
We use collected information to provide financial insights, budgeting tools, and recommendations. We also use this information to improve our services and develop new features.
2.2 Personalization
We may use your information to tailor content, offers, and user experience to your preferences.
2.3 Communication
We may use your information to communicate about your account, App updates, security alerts, and promotional offers (which you can opt out of).
2.4 Analytics
We aggregate and anonymize data for analytics and statistical purposes, which helps us understand how users interact with our services.
2.5 Legal Compliance
We may use and disclose information as required by applicable laws, regulations, legal processes, or government requests.
Investment Advisory Compliance: As an SEC-registered investment adviser, we are required to maintain certain records about your investment advisory relationship, including account opening documents, investment recommendations, and communications. These records are maintained in accordance with SEC recordkeeping requirements under the Investment Advisers Act of 1940.
3. Information Sharing Practices
3.1 Service Providers
We share information with trusted third-party service providers who help us operate and enhance Advizmo. These providers are authorized to use your information only as necessary to perform services on our behalf.
Investment Advisory Services: For investment advisory clients, we share information with:
Interactive Brokers LLC (custodian and broker-dealer) to execute trades and maintain your investment account
Portfolio management systems and tax optimization software necessary to provide investment advisory services
3.2 Financial Institutions
With your consent, we securely connect to your financial institutions to retrieve data necessary for our services.
3.3 Business Transfers
If Advizmo is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
3.4 Anonymized Data
We may share aggregated, anonymized data that cannot identify you personally with third parties for research, analytics, or marketing purposes.
3.5 Legal Requirements
We may disclose information to comply with laws, regulations, legal processes, or to protect rights, property, safety, and prevent fraud.
4. Security and Data Protection
4.1 Security Measures
We implement appropriate technical and organizational safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These safeguards include industry-standard encryption, access controls, and regular security assessments.
4.2 Encryption Practices
We use military-grade encryption to protect your data both when it travels to our servers and when it's stored.
4.3 Data Storage
Your information is stored in secure cloud infrastructure with the following characteristics:
Primary data storage is in SOC 2 Type II certified data centers located in the United States
Data is replicated across multiple geographic locations for reliability, but remains within the United States
We maintain logical separation between customer data to prevent unauthorized cross-account access
Our storage systems are monitored 24/7 for unauthorized access attempts
We implement multiple layers of redundancy to protect against data loss
4.4 Your Role in Security
We encourage you to protect your personal information by using strong passwords and keeping login credentials confidential.
4.5 Security Policy
For more information about our security practices, please visit our Security Policy.
5. Data Retention and Deletion
5.1 Retention Periods
Platform Services Data: We retain platform account data for up to 12 months after your subscription expires unless you delete your account sooner.
Investment Advisory Data: As an SEC-registered investment adviser, we are required to retain certain investment advisory records for at least 5 years from the end of the fiscal year in which the last entry was made, with the first 2 years in an easily accessible location. These records include:
Investment advisory agreements
Account opening documents
Trade confirmations and statements
Communications related to investment recommendations
Fee billing records
Different types of data may have different retention periods:
Transaction data: Retained for 24 months (platform) or 5+ years (advisory)
Account login information: Retained for the duration of your account plus 12 months
Customer service communications: Retained for 18 months (platform) or 5+ years if advisory-related
Marketing preferences: Retained for the duration of your account plus 6 months
5.2 Deletion Process
When you request deletion of your account, we follow these procedures:
Initial deletion request triggers an immediate process to remove your account from active systems
Your data is marked for deletion and removed from user-accessible systems within 30 days
Complete deletion from all primary systems occurs within 90 days of your request
We use secure deletion methods that prevent recovery of the information
5.3 Backup Handling
Your data may persist in encrypted backups for a limited time after deletion:
Backups are maintained for disaster recovery purposes for up to 180 days
As backup archives expire, your deleted data is permanently removed
Backups are encrypted and access is strictly controlled
In the event of a backup restoration, previously deleted data will be re-deleted
5.4 Post-Deletion Practices
After deletion, we may retain your email address to confirm deletion of associated data and to prevent fraudulent account creation.
5.5 Legal Requirements
We may retain information as necessary to comply with legal obligations or in connection with legal proceedings.
SEC Recordkeeping: Investment advisory records are retained for at least 5 years as required by SEC regulations, even if you request account deletion. This includes investment advisory agreements, portfolio management records, and fee-related documentation.
When retention is required for legal or regulatory purposes, we implement additional access controls to ensure this data is only accessible for the required legal purpose.
6. Your Privacy Rights and Choices
6.1 Access and Management
You can update and manage your account information through the App settings.
6.2 Opt-Out Options
You may opt out of marketing communications through unsubscribe links or preference settings in the App.
6.3 Account Deletion
You may cancel your account at any time through the Settings page or by contacting support@advizmo.com.
6.4 Additional Privacy Rights
Depending on your jurisdiction, you may have rights to:
Access or receive a copy of your personal information
Correct inaccurate information
Delete certain personal information
Receive information about how we collect, use, and share your data
6.5 Exercising Your Rights
To exercise these rights, contact us at privacy@advizmo.com.
6.6 Authorized Representatives
You may authorize an agent to exercise privacy rights on your behalf with proper documentation.
6.7 Appeals Process
If we deny your privacy request, you can appeal by emailing privacy@advizmo.com with the subject "Privacy Request Appeal."
7. Opt-Out Procedures and Advertising
7.1 Online Advertising Activities
Although we don't sell financial data, some online advertising activities may be considered "sales" or "sharing" under state privacy laws.
7.2 Opting Out
To opt out of these activities, visit advizmo.com/privacy-choices or select "Your Privacy Choices" in the App.
7.3 Browser Signals
We honor legally-recognized browser-based opt-out preference signals in accordance with applicable law.
8. Special Provisions
8.1 Financial Incentives
We may offer incentive programs (like rewards for surveys) that involve personal information. Participation is voluntary and subject to program-specific terms.
8.2 Children's Privacy
Our services are not intended for individuals under 18. We do not knowingly collect information from children.
8.3 Third-Party Links
Our App may contain links to third-party websites not covered by this Privacy Policy. Review their privacy policies before providing information.
8.4 International Data Transfers
We operate from the United States. If you're located elsewhere, your information will be transferred to and processed in the U.S.
8.5 California Residents
California residents may have additional rights under the CCPA. Visit advizmo.com/privacy-california for details.
9. Policy Updates and Contact Information
9.1 Policy Changes
We may update this Privacy Policy periodically and will notify you of material changes through the App or other channels.
9.2 Contact Us
If you have questions about this Privacy Policy, please contact us at privacy@advizmo.com.
By using Advizmo, you acknowledge that you have read and understood this Privacy Policy and consent to our data practices as described herein.